On 12–13 June 2025, Naples hosted the ABU-Rai Days 2025 international media forum, organised jointly by the Asia-Pacific Broadcasting Union and Italian broadcaster RAI. The event, held under the slogan ‘Children and Media: Ensuring the Relevance of Public Media in the 21st Century,’ brought together leading media industry experts to discuss contemporary challenges in the broadcasting sector. This was reported by the IIC.

During the professional discussions, particular attention was paid to the transformation of the media space under the influence of digital technologies, issues of protecting children's audiences in conditions of information overload, as well as the prospects for using artificial intelligence in creating content for young people.

Turkmenistan was represented at the forum by Allamurat Archayev, delegate of the State Committee of Turkmenistan on Television, Radio Broadcasting and Cinematography. As part of the event, the Turkmen specialist held a series of working meetings with heads of international media organisations and leading broadcasting companies.

Of particular note were the talks with the management of Italy's RAI, during which specific steps were discussed towards concluding a cooperation agreement between the broadcasting organisations of the two countries. Equally productive was the meeting with representatives of the European Broadcasting Union, who offered Turkmenistan associate membership of this prestigious international body.