Representatives from Turkmenistan took part in an educational programme on branding in Paris. Over the course of several days, they attended masterclasses and practical sessions focusing on modern branding methods, the promotion of national brands, the development of marketing strategies and the implementation of creative projects at an international level, according to the news website Turkmenportal.

The programme served as a platform for exchanging experiences with foreign experts and learning about international practices in the creative industries.

At the end of the training, participants were awarded certificates of professional development. The organisers noted that the knowledge and skills acquired would contribute to the development of creative potential and the promotion of Turkmenistan’s cultural heritage on the international stage.